Dierks Bentley Cracker Jacks Contest Comes To Country Radio
January 15, 2009 at 1:09 PM (PT)
CAPITOL RECORDS/NASHVILLE is sending out over 2,000 boxes of CRACKER JACKS this week, to celebrate the DIERKS BENTLEY hit, 'Feel That Fire,' and the album of the same name, to be released on FEBRUARY 3rd.
There's a line in the song that uses the phrase 'toy in the CRACKER JACK," and Sr. VP/Promotion JIMMY HARNEN thought that sending the snack boxes to radio was a natural: "As soon as we heard the 'toy in the Cracker Jack' lyric in the song we thought it would be a lot of fun to bring both radio and their listeners into the excitement of this song and new project with this very cool contest."
51 of the stations will win prizes that range from autographed guitars to a Grand Prize backyard concert with BENTLEY.