Google Exiting Newspaper Ad Biz
January 21, 2009 at 7:00 AM (PT)
GOOGLE INC. will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it wanted, reports BLOOMBERG.COM. GOOGLE will continue to focus on the radio side of its business.
The newspaper program, which had attracted more than 800 U.S. newspapers since it began in 2006, will stop selling ads on FEBRUARY 28th, GOOGLE said on its blog. The ad sales will continue until MARCH 31st for customers who already had campaigns booked.
"Some advertisers have seen good results," Dir./Google Print Ads SPENCER SPINNELL wrote on the company blog. "But as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems."
Google, which gets most of its sales from Internet-search advertising, has sought to expand beyond the Web by selling print, radio and television ads. The recession has curbed overall marketing spending, forcing the company to slow expansion plans. GOOGLE announced last week that it’s cutting about 100 jobs from its recruiting department as it scales back hiring.