North Venture Invests In Nonstop Riot
January 21, 2009 at 3:40 PM (PT)
U.S. music branding agency NONSTOP RIOT has secured an undisclosed round of Series B financing from NORTH VENTURE PARTNERS. The funding will ensure NONSTOP RIOT’s continued ability to propel brands and artists to the mainstream.
"This round of funding speaks to our success over the last three years, and NORTH’s support of our growth and strategic leadership in the music branding space," NONSTOP RIOT CEO JOSH CRICK said. "We're excited to have NORTH on our team because of their deep knowledge of music and marketing, their industry connections, and their track record of transparency with entrepreneurs. It’s a partnership in the truest sense."
"As more and more lifestyle brands shift away from traditional high cost, above-the-line marketing tactics, they are looking for innovative and cost-effective ways to reach and inspire their target. NONSTOP RIOT has ‘cracked the code’ on how to authentically bring together brands with emerging bands to create a memorable consumer experience," NORTH VENTURE PARTNERS Managing Partner ALEX BERNSTEIN said.
NONSTOP RIOT has also launched a website, FEEDINGYOUMUSIC.COM, that aggregates new music from 2,000+ sites hourly providing a front row seat to monitor the bands that are on the cusp of breaking into the mainstream. Bands first tapped by NONSTOP RIOT have been featured by brands from APPLE to HEINEKEN, landed their own series on MTV, and provide the nightly soundtrack for the most popular shows on television.