Pandora Tries Ads Again
January 22, 2009 at 5:06 AM (PT)
Customized Internet music streamer PANDORA is adding 15 second advertisements to its streams. The company is sprinkling in the ads between songs in users' personalized streams, with the initial frequency being once every 15-20 songs; the initial ad promoted the debut of FOX television's new show "LIE TO ME." Users can pay $36 per year for a premium service that eliminates the ads.
PANDORA previously tried adding spots in 2007 with a MCDONALD'S ad inserted when users switched streams, causing a backlash that ended the trial.
CEO TIM WESTERGREN told the SANTA ROSA PRESS-DEMOCRAT, "The fears people have about it overtaking the listening experience are unfounded. It's going to be a fraction of what you hear on broadcast radio. We're trying different things out right now ... It's certainly going to be part of our future."