Trition Digital Partners With VMIX
January 26, 2009 at 2:51 PM (PT)
TRITON DIGITAL MEDIA has announced a joint venture with VMIX, a leading provider of online video and digital media management technologies, to deliver an end-to-end video and photo content solution to radio broadcasters. TRITON will provide the VMIX platform services to broadcasters and other content providers and work with affiliates to maximize both audience engagement and advertiser integration.
The VMIX/TRITON venture will allow radio groups to close the "content gap" between radio and other local media sites. "Most radio station sites lack the quality video content and UGC tools we are providing in partnership with VMIX," TRITON Co-Founder/COO MIKE AGOVINO said. "This platform is essential for driving the next level of audience engagement. TRITON continues our commitment to local radio station empowerment with the VMIX/TRITON solution. This solution is a vital new piece within the TRITON Platform helping us to fulfill our mission of providing local media with best of breed digital tools and content which are easily monetized."
"We are excited to partner with TRITON to deliver this product to broadcasters," VMIX Pres./CEO MIKE GLICKENHAUS said. "Audience engagement, interactive content and revenue generation tools are critical to bridging the gap between traditional and new media. "VMIX has enjoyed enormous success working with publishers from the television and newspaper side and we're excited to deliver this opportunity with Triton to radio."