Toby Keith To Launch Clothing Line
January 29, 2009 at 7:08 AM (PT)
When you think of fashion, do you think of SHOW DOG/NASHVILLE's TOBY KEITH? If so then your time has come. KEITH has announced that he will launch a new clothing line, TK STEELMAN, on FEBRUARY 18th at his LAS VEGAS eatery, I Love This Bar & Grill. The launch dates coincides with the MAGIC MARKETPLACE convention, the world's largest fashion trade event, that will be held in VEGAS FEBRUARY 17-19th and KEITH's new line will have a strong presence at the event.
The initial launch will include clothing for men ages 25-54 that mix a rocker and biker vibe and includes t-shirts, sweatshirts, cowboy hats, baseball caps, jeans, bandanas, belt, leather wrist straps and more. Each item will be personally approved by KEITH himself.
The line will be aimed at entry-level retailers like WAL-MART, KOHL's, TARGET and MACY's and will expand to feature a women's line after the initial launch.