Live Nation And CBS Radio Partner On Concerts
February 5, 2009 at 7:01 AM (PT)
LIVE NATION has entered into a multi-year agreement with CBS RADIO to produce select radio sponsored concerts in LIVE NATION venues throughout NORTH AMERICA. The agreement also calls for the two partners to work together to jointly develop new live concerts and experiential events across multiple stations and markets.
"Our alliance with CBS RADIO is another example of our focus on leveraging our unmatched portfolio of live venues across the nation to drive profitable revenue streams," said LIVE NATION CEO/Global Music JASON GARNER. "We have worked closely with CBS RADIO as a marketing partner in the promotion of our 12,000 annual NORTH AMERICAN concerts. This deal deepens that relationship while increasing the utilization of our live entertainment venues in a risk-averse manner."
CBS RADIO Pres./CEO DAN MASON commented: "For many years we have enjoyed a very successful relationship with LIVE NATION helping us grow our radio shows across the country into some of the biggest events of the year. With their national platform of venues and their team of talented promoters and marketers, we feel we will be able to expand the breadth of radio shows we offer on-site, on-air and online in a substantive way over the course of this agreement."