KFWB To Carry 110 Angels Games, Sell Ad Time
February 12, 2009 at 10:49 AM (PT)
CBS RADIO News KFWB-A/LOS ANGELES will carry and sell ad time for LOS ANGELES ANGELS baseball, giving the club additional signal coverage in the L.A. market. The team will air 110 games on KFWB while continuing to air all games on team-owned Sports-Brokered KLAA-A/ORANGE-LOS ANGELES. KFWB carried LOS ANGELES DODGERS games until that club moved back to CITADEL Talk KABC-A after the 2007 season.
"The ability to provide fans unprecedented coverage throughout the Greater LOS ANGELES market has been a priority for us," said ANGELS President DENNIS KUHL. "This partnership with KFWB and the CBS RADIO family is an important one for our respective sponsors and advertisers, but more importantly, for our fans throughout the SOUTHERN CALIFORNIA region."
"When the opportunity presented itself to have one of baseball’s most exciting franchises as featured content on KFWB it was a move we could not resist," said CBS RADIO LOS ANGELES Senior Vice President and Market ManagerDAN WEINER. "KFWB has been built on its commitment to delivering the best in live local programming, including news, traffic, weather and sports, and the addition of a standout LOS ANGELES organization to our lineup accurately reflects our mission. At the same time, we’re also in the unique position of being able to continue to provide coverage for those listeners seeking information on local issues, and all the news from the day’s headlines on our other news station in the market, KNX 1070 NEWSRADIO, during game broadcasts.
"We’re equally excited to be able to facilitate the team’s on-air ad sales. Baseball is appointment radio programming and clients can reach a large number of captive listeners at peak broadcast times including afternoon drive – one of the most listened to dayparts on the station."