Ando Media Names Patrick Reynolds SVP
February 12, 2009 at 2:51 PM (PT)
ANDO MEDIA has named PATRICK REYNOLDS SVP. Formerly SVP at CARATE, he will be responsible for forging relationships with the nation's top brands and advertising agencies.
"PATRICK will be a tremendous asset to our team," EVP/GM PAUL KRASINSKI said. "Having worked on both the client and agency side of innovative brands such as MCDONALD'S, DUNKIN DONUTS, TWEETER and PHILIPS, he really understands consumer behaviors and what messaging they will tolerate. In addition, he is a music fanatic, which is a powerful combination in our market."
"While there is a 'pig pile' to capture audience attention in television, search and print, online audio tracking is a relatively green field, which is enormously exciting to me," REYNOLDS states. "ANDO's ability to measure online audience with precision, coupled with its capability to serve messages with incredibly robust and flexible formats, provides users with targeting and measurement required to show value and move audiences instead of simply reaching them. I believe is the secret sauce that makes us different."