KMVQ's Music Is Movin'
February 19, 2009 at 3:58 PM (PT)
ALL ACCESS couldn't help but notice that MEDIABASE has moved CBS Rhythmic AC KMVQ (MOVIN 99.7)/SAN FRANCISCO over to the Top 40 column. You'll find them in the All Stations U.S. panel.
With all of the rumors flying about CBS flipping stations to Top 40, with NEW YORK soon but now not likely tomorrow, and yesterday's announcement about sister Talker KLSX/LOS ANGELES going Top 40 (NET NEWS 2/18) tomorrow at 5p, tongues are wagging.
Is there an official format flip or declaration from station? No! MEDIABASE made the change in response to recent music adjustments at KMVQ that include the addition of some currents and different recurrent titles, gold titles that actually worked in the BAY AREA, as well as higher rotations for the "powers" in recent days.
CBS/SAN FRANCISCO's VP/Programming MICHAEL MARTIN told ALL ACCESS, "All I'm doing is adjusting the station to meet needs of the market. No more, no less. Now go talk about AMP some more."