CMA Reveals Country Consumer Research Findings At CRS-40
February 24, 2009 at 2:54 PM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) will unveil key findings from its 2008 COUNTRY MUSIC CONSUMER SEGMENTATION STUDY during this year's CRS (COUNTRY RADIO SEMINAR) in NASHVILLE. The presentation will take place THURSDAY, MARCH 5th at 9a (CT), inside the NASHVILLE CONVENTION CENTER.
The study, conducted by LEO BURNETT COMPANY and STARCOM MEDIAVEST GROUP, was the "largest and most comprehensive study in the 50-year history of the ASSOCIATION." The findings examine information on Country radio, media usage, music consumption and consumer analysis from a "phase one sample of 7,000 individuals; a second sample of 1,850; and 10 focus groups from three regions of the country."
CMA CEO TAMMY GENOVESE said: "During these challenging economic times, it is more important than ever that we provide value for our members and the industry, with information about our consumers that these constituencies and business could never afford to collect on their own."
CRB (COUNTRY RADIO BROADCASTERS) Executive Director ED SALAMON added: "In today's marketplace, Country broadcasters need to work smarter than ever. We are glad that the CMA has chosen CRS to present the results of their study. It is a major benefit for our attendees."