Bridge Ratings: Stern's Former LA Station Sees "Favoriteness" Drop
January 26, 2006 at 6:08 AM (PT)
BRIDGE RATINGS' latest report on the impact of HOWARD STERN's move to SIRIUS SATELLITE RADIO says that CBS Talk KLSX (97.1 FREE FM)/LOS ANGELES has seen significant audience erosion in mornings since STERN's departure in DECEMBER.
BRIDGE reports a "favoriteness share" drop from 4.1 to 1.9 for Adults 25-54 in morning drive and an overall weekly cume drop for persons 12+ from 732,000 to 524,900 -- 28% -- in the month of JANUARY.
Read more about the study by clicking here.