Dial Global Extends Sales Pact With Weather Channel
March 3, 2009 at 2:39 PM (PT)
DIAL GLOBAL has renewed its advertising sales agreement with THE WEATHER CHANNEL through 2009. In addition, DIAL GLOBAL will provide affiliate sales representation for THE WEATHER CHANNEL, currently cleared on over 700 radio stations nationwide.
THE WEATHER CHANNEL can be heard on Talk stations such as KNX-A/LOS ANGELES, WTKK/BOSTON and WPHT-A/PHILADELPHIA, as well as music stations such as WISX/PHILADELPHIA, WTZB/TAMPA and WGIR/BOSTON.
"We are thrilled to build upon our tremendous relationship with THE WEATHER CHANNEL," DIAL GLOBAL Pres. KEN WILLIAMS said. "THE WEATHER CHANNEL radio service has consistently delivered increasing audience levels within our top RADAR rankings and continues to offer advertisers unparalleled reach, impact and value nationally."
"DIAL GLOBAL has been a great ad sales partner for THE WEATHER CHANNEL RADIO NETWORK, and we are excited to expand our relationship to include affiliate sales. We feel confident that DIAL GLOBAL can help us extend our brand and our valuable content by increasing our presence across terrestrial radio," THE WEATHER CHANNEL VP/GM MIKE PONS said.