News Media Study: Talkers' Second Favorite Topic Is Themselves
March 16, 2009 at 7:55 AM (PT)
The PEW PROJECT FOR EXCELLENCE IN JOURNALISM "State of the News Media 2009" study reports that a survey of talk radio topics showed the number one topic in 2008, as expected, was the election, with over 60% of the "radio talk newshole." But the number two topic turned out to be the media in general and the hosts themselves, accounting for almost a tenth of talk radio content. The economy placed third, followed by the government, crime, foreign affairs, the environment, other domestic issues, race/gender/gay issues, and business.
The study included both conservatives like RUSH LIMBAUGH, SEAN HANNITY, and MICHAEL SAVAGE and liberals like ED SCHULTZ and RANDI RHODES. While liberals and conservatives spent the same time on the election and the economy, some topics were different depending on the host's ideology, with global warming a top-five topic for conservatives and not even in the top 15 for liberals, while the government's efforts to combat domestic terrorism were the third top topic for liberals and not ranked for conservatives.
Network news radio's top topic was the economy, followed by the election; NPR's "MORNING EDITION"'s top stories were foreign affairs, the election, and economics, in that order.