Richard Florida To Deliver NAB Show Keynote
March 18, 2009 at 7:54 AM (PT)
Bestselling author, columnist, and business expert RICHARD FLORIDA will give the keynote address at the 2009 NAB SHOW in LAS VEGAS APRIL 20. FLORIDA, director of the MARTIN PROSPERITY INSTITUTE and a professor at the UNIVERSITY OF TORONTO, writes a column for THE GLOBE AND MAIL.
FLORIDA said, "The broadcasting industry has a truly unique opportunity to demonstrate the transformational capacity of creativity in business. I am honored and thrilled to participate in the NAB SHOW, and look forward to talking with attendees about how the industry can grow significantly through innovations in content creation, distribution and interactivity."
"We are pleased to welcome RICHARD FLORIDA as our opening keynote speaker for the 2009 NAB Show," said NAB EVP of Conventions and Business Operations CHRIS BROWN. "Given the NAB Show's focus on the continued evolution of the content lifecycle, his insights will be of particular relevance to our attendees. We look forward to hearing his unique perspective on how creativity transforms business."