Enticent Enhances Stickyfish
March 18, 2009 at 3:34 PM (PT)
ENTICENT has upgraded its flagship, points-based loyalty program STICKYFISH with advanced music testing, custom contesting, and the addition of dozens of flash-based games. STICKYFISH allows a media audience to earn points when they take actions that support the media property or its advertisers; it rewards the completion of listening/viewing appointments, surveys, reading of e-mail, attendance at station events, web surfing, purchases and more.
"This massive upgrade to STICKYFISH adds yet more value to the platform for our clients, all at no additional cost," ENTICENT Pres./CEO CHRIS BELL said. "The addition of a full-featured music testing engine, incredible custom contesting features, and dozens of flash-based games furthers our lead over our competition and is sure to generate more of the hyper audience engagement that STICKYFISH is famous for. And our clients and competitors can count on the fact that our supersonic pace of product development will continue as long as I run this company.”
"Developing technology is never ending sprint on a treadmill. You are never done and the need to continuously improve and add more value to our products is a central principle under which we run this company," ENTICENT COO MIKE BECKER said. "Knowing the media business is only half the equation; rapid advancement in technology and its application is the other half. While we are flattered when competitors copy superficial aspects of what we do, we are moving so fast, it is virtually impossible for them to catch up."