Milestones For HD Radio
March 25, 2009 at 5:32 AM (PT)
The HD DIGITAL RADIO ALLIANCE announced major milestones with 1,000 multicast stations now being broadcast on-air and 100 SKUs now available at retail. Since the ALLIANCE was formed just over three years ago, member and non-member broadcasters have accelerated their commitment to the technology and HD2/HD3 stations while device manufacturers have incorporated HD Radio in products at a rapid pace.
Also TODAY, the ALLIANCE announced its new on-air ad flight on over 700 stations in the top 100 media markets, extending the broadcasters' commitment to promoting the technology to 42 months.
"The 1,000 multicast and 100 SKU milestones are significant on many levels -- broadcasters are continuing to see the value in offering additional content, stakeholders are seeing that radio and electronic manufacturers have fully embraced the radio digital revolution, and consumers now have more format choices on the dial and receiver models than ever before," said HDRA Founder/Strategic Advisor PETER FERRARA. "The phenomenal advances we have seen in the past few years prove that the industry's commitment has worked, yet we remained focused as there is still much work to be done."
"In this economic environment, being able to receive all these extra stations around the country for free is immensely appealing," said HDRA Pres. DIANE WARREN. "With receivers available for every personal taste and with innovative multicast stations on-air, HD Radio's future is bright. We're confident that with the broad station selection being offered, people will find something truly unique and consumer interest will only go up. We intend to continue to educate and inform radio consumers and listeners about HD Radio, the new free stations, and the devices with the new and 14th radio advertising campaign in 100 markets on over 700 stations."