CBS Radio/Pittsburgh Named Radio Partner For Three Rivers Regatta
March 26, 2009 at 2:51 PM (PT)
CBS RADIO PITTSBURGH has been named the official radio media partner for the 2009 EQT PITTSBURGH Three Rivers Regatta. The event, in its 32nd year, will take place JULY 3rd-5th and will include a 4th of JULY fireworks show.
"We are thrilled to partner with EQT PITTSBURGH Three Rivers Regatta and build on its tremendous tradition in 2009 and beyond," said CBS RADIO PITTSBURGH Dir./Sales MICHAEL SPACC. "The event is all about free fun, food, entertainment and another chance for us to connect with the great people of our region. Everything we do will support, enhance and enrich those expectations."
SPACC said that each station in the cluster -- Talk KDKA-A, Hot AC WZPT (STAR 100.7), Country WDSY (Y108), and Top 40 WBZW (B-94) -- will produce its own event to coincide with already scheduled programming.
"We’re excited to have CBS RADIO/PITTSBURGH as a media partner this year," said the event's Chairman JOHN BONASSI. "Our goal every year is to increase the event’s showmanship and stature. Great partners, such as four of the top local broadcast properties in the city, enable that to happen."