It's April Fool's Day -- And Radio's Having Fun
April 2, 2009 at 2:24 PM (PT)
Who in the radio business hasn't dreamed about cracking the mic in THE BIG APPLE?
ALL ACCESS reported YESTERDAY (NET NEWS 3/31) that a new morning show host at CBS Top 40 WXRK (92.3 NOW FM)/NEW YORK was being teased.
Well, we'll have to wait a little longer on the REAL announcement -- but for now, 25-year engineering vet of sister Classic Hits WCBS-F "Willie The Engineer" got to live the dream this morning -- as the morning show on 92.3 NOW FM.
Happy APRIL FOOL'S DAY!
WBCN Became Power 104 For The Morning
CBS Alternative WBCN/BOSTON, the subject of format flip rumors for weeks now, became Top 40 POWER 104 this morning. At 6a, 'BCN played WEEZER's "Pork And Beans," followed by ... JESSE MCCARTNEY's "How Do You Sleep?"
But the TOUCHER AND RICH morning show was still on the air, and even though they were playing "the hits" -- their webpage looked as it always did -- with "The Rock Of Boston" look still there. So the prank was a bit obvious.
Tribune To Unveil Revolutionary Communications Tool?
The fun folks at the TRIBUNE COMPANY today announced detailed plans to introduce a high-power, low-cost communications device designed to make all media, including the Internet, obsolete by next year. The device, tentatively being marketed as "The Accelerator,TM" uses patent-pending nano-technology to aggregate the sum of all human knowledge -- everything from where you put your keys last night to the genetic sequence of field mice DNA -- and deliver what you want, when you want, directly into your brain.
"Forget cloud computing, this is vapor computing," said TRIBUNE COO RANDY MICHAELS "Traditional media companies have been working for years to harness the so-called power of the Internet -- we decided that rather than compete, we’d just make it obsolete."
Check out their press release here.
107.5 The River Is Into Pets
CLEAR CHANNEL Top 40 WRVW (107.5 THE RIVER)/NASHVILLE is trying to do it's part for the slumping local economy and drive more dollars to the bottom line, so OM/PD RICH DAVIS had a brainstorm -- let's go into the mailorder pet business!
Reaction has been building all day long as the site nashvillepetsbymail.com is gaining fast in GOOGLE page rankings, and could be one of the Top 100 sites in AMERICA before the end the day. That is, if PETA doesn't shut it down first. Check it out for APRIL FOOLS, while you can ... and type in promo code "hot duck" for their 2 Chicks, 1 Duck EASTER SPECIAL!
B94 Sex Tape
CBS RADIO Top 40/Mainstream WBZW (B94)/PITTSBURGH middayer COOP found out YESTERDAY (TUESDAY) afternoon that a sex tape of him had surfaced from an girl he had a one-night stand with and never called the next day. Afternoon jock KOBE promised to post the video live on the website if he could get at least 100,000 votes at b94.com within 24 hours.
Over 125,000+ votes came in within 24 hours, so the video has been posted.
WKZL Goes 'Digital'
DB Top 40 WKZL (1075 KZL)/GREENSBORO's MURPHY IN THE MORNING spoofed the market about the station going digital, ala TV stations, with a digital converter box. MURPHY told everyone that if they didn't have the digital converter box for the 7a flip, they were on sale at BEST BUY.
At 7a the flip was made, and the audio went to hell in a handbasket like you were listening to the scratciest AM you could imagine. The spoof went on for an hour with planted calls of "listners" who claimed WKZL sounded great with their digital converter box in place.
Not everyone saw the humor in the APRIL FOOLS stunt. Some advertisers in the 7a hour were not happy about the quality of their spots. "They must not have had the digital converter," quipped PD JASON GOODMAN.
KRZQ's Fake Morning Show
Looking to create buzz around launching a new morning show, WILKS Alternative KRZQ/RENO, NV decided to put a fake morning show on-air. "CANDY & CUPCAKE IN THE MORNING" featured two ditzy girl intern equipped with ridiculous morning zoo drops, a male traffic girl in a helicopter, and an interview with MISS NEVADA who now calls herself SPRINKLES.
KRZQ PD MEL FLORES told ALL ACCESS, "The girls solicited for callers to call-in to get sex advice. One woman called up asking how old they were, CUPCAKE retorted 20-years old the woman started laughing incessantly telling them weren't old enough to dispense sex advice. CUPCAKE’s response, 'It’s not how old you are, it’s how much sex you have!'
"We've been receiving a flood of social networking messages, emails and phone calls asking us if we are serious. My answer, 'Of course we are, talent doesn't come cheap and interns work for free.'
"In the end, we let the audience in on the APRIL FOOL's gag and teased our new morning show being announced on MONDAY, APRIL 6th. "
B96 Takes On The "Worm"
CBS RADIO Top 40/Rhythmic WBBM (B96)/CHICAGO's morning team of J-NIICE and JULIANONTHERADIO had some APRIL FOOL'S DAY fun with the CONFICKER.C.computer worm and their morning show office computer. They did a live, on-air "demonstration" of how the much publicized worm affected their computers. They had a computer savvy "listener" send them a patch to cure the virus and made the patch available free at B96.com.
The frenzy of fear created even got local news outlets calling CBS RADIO/CHICAGO about the extent of the damage to CBS' computers.
KFRR Announces 'Morning Zoo'
WILKS Alternative KFRR/FRESNO, CA announced its new morning show this morning with the addition of the "104.1 MORNING ZOO" hosted by "COW & ELEPHANT."
PD JASON SQUIRES told ALL ACCESS, "We've gotten tons of calls in the office and the request lines in regards to the announcement, which according to listeners, curiously cut out right when we announced the name. Cool thing is we’ve been playing the calls back on-air, nicely edited and it just keeps the calls coming for people curious what a 'morning zoo' is.
"The buzz has been great and the APRIL FOOL'S reveal will happen today inside "THE SHACK" with RASH at 5p, with the real morning show announcement on MONDAY, APRIL 6th."
KXOL's 'Pregnant Pause'
SBS Latin Urban KXOL (LATINO 96.3)/LOS ANGELES "Morning Invasion with CHUEY MARTINEZ and ALYSHA DEL VALLE duped all of LOS ANGELES by having CHRIS BROWN's father on the show to break the news that RIHANNA is pregnant. The stunt was played up on TMZ.COM as one of the best April Fool's pranks of the day.
KCCQ Fools Listeners For 24 Hours
CLEAR CHANNEL Alternative KCCQ (105.1 CHANNEL Q)/AMES-DES MOINES started their hoax YESTERDAY (3/31), when MD/afternooner TONY TARBOX told listeners he was hungover. PD RYAN WILD stormed in the studio several times while the on-air light was on and told TARBOX, "I dropped MANCOW and I'm not afraid to drop you."
TODAY (4/1), CHANNEL Q promoted a new afternoon show, ANDY STORM. The station intern hit the airwaves for two hours at 2p and even replaced TARBOX on the Q CREW listing on the station's website. Just before 4p, TARBOX and WILD hit the airwaves chuckling and said, "Everything you heard in the last 24 hours was a lie."
PD RYAN WILD explains, "This couldn’t have worked out any better, TONY is a beloved part of this team, and he is extremely tight with his listeners. They bought it, and surprisingly our listeners were actually texting in that they loved ANDY STORM and his bizarre style. Might have to find a place for him ... maybe in overnights."
He added, "I think once you stop believing that radio is fun, you lose the creativity that draws listeners in."
MID-WEST FAMILY News/Talk/Sports WMAY (970 AM)/SPRINGFIELD, IL host KRAMER pulled an ultimate APRIL FOOL'S DAY joke on listeners. For the first two hours, KRAMER announced that around 2p he would be pulling a joke on passive listeners who don't 'listen.' He invited other listeners to call in a help fan the flames.
At 2p as promised, KRAMER announced that FITZPATRICK had dropped all charges against ROD BLAGOJEVICH. Listeners' went crazy, calling in angry and offered their opinions, while other listeners called in to fuel the fire by saying they had heard the same thing from a friend or a local News station. The joke turned out to be quite successful.
Paige's Of Stunts
CPR mastermind PAIGE NIENABER offered a slew of stunts from coast to coast. Here's a quick overview of the insanity.
* BEASLEY Top 40/Mainstream WXKB (B-103.9)/FT. MYERS got on the NBC affiliate last night to work together on a pre-emptive bit -- of there being a jacked-up bridge toll. However, a "transponder sticker" that would exempt motorists could be picked up at the station. Even the Mayor joined in on the prank. Check out the coverage here.
* CITADEL Classic Rock WGRF (97 ROCK)/BUFFALO tweaked its website a bit. Check out the 2nd and 3rd panels.
* CLEAR CHANNEL Top 40/Mainstream KDWB/MINNEAPOLIS had the same contest winner for every contest this morning. Also, they were able to get a dirty message that BRITNEY SPEARS left on an old boyfriend's voicemail. Hear it here.
* MAC MEDIA Country WGH (97 THE EAGLE)/VIRGINIA BEACH capitalized on recent lights in the sky and sonic booms by having aliens break in and interfere with the morning show. They enlisted TWITTER and FACEBOOK to help perpetuate it.
* CITADEL Hot AC WDVD/DETROIT ran fake spots for a nudist community. The bare facts can be found on the www.naturallifedetroit.com website.
* HARVARD BROADCASTING Top 40/Mainstream CFWD (WIRED 96.3)/SASKATOON did a toilet flushing ban. The local utility company was inundated with phone calls. Check out this.
* With the revelation that Dutch Elm disease causes allergies, not allergens, the City of ALBUQUERQUE is going on a campaign to defoliate much of the market. Great PSA and a website courtesy of CITADEL Top 40/Mainstream KKOB.
* The WFLY/(FLY 92)/ALBANY morning show got a "call" from a woman who worked at the ADIRONDACK PREGNANCY RESEARCH INSTITUTE LABORATORY, a fertility clinic in the area. Her boss, DR. YADSLOOF, is planning on inseminating his wife with 12 embryos in order to break the record of octomom -- and get notoriety for the clinic.
The called the doctor first, who came off quite pompous, and then the wife. She stated that they had no desire to keep the kids unless a couple of them were cute. She would consider selling the ugly ones. She hoped to write a book called "His and Mine Plus 9"and go on OPRAH.
The interview elicited a ton of irate calls, including one from the NY state Right To Life, which demanded this guy’s license. The Dr. to go on the air with it or talk to us again on the radio but offered to post a statement on the WFLY morning show website.
* There was a mess of trouble at KLUC/LAS VEGAS YESTERDAY, where a sensitive in-house e-mail was accidentally forwarded to the entire staff. The e-mail, from PD CAT THOMAS, talked about a timetable for KLUC’s new morning show. One paragraph e-mail blamed the current ZOO's dismissal on the economy.
Naturally, the ZOO morning show confronted CAT on-air, then promptly walked out, leaving the mics on and 45 seconds of dead air. Chaos naturally ensued, as CAT hastily turned off the station's phones and e-mails and refused to respond to anyone .
Following the walkout, CAT sent an e-mail to all staff that all inquiries about the ZOO should be forwarded to him. A voicemail was set up with CAT on it, which recorded all of the calls. Morning host CHET BUCHANON posted on his MYSPACE page that he didn't know what happened,
The ZooVegas website and every mention of the ZOO on kluc.com was pulled down within an hour of the walkout. ZOO promos and liners were pulled. The rest of the on-air staff was instructed not to address it on the air.
Morning show producer SHOWKILLER was instructed by CAT to just come in the next morning (TODAY) and just run generic liners, music and commercials. SHOWKILLER did this all the way until 7:30a, when CAT came on with a prepared statement that had lines like, "Just like our new president has said, we have to embrace change." At the end of the one-minute "explanation" was the APRIL FOOL'S!
The ZOO spent the rest of the day, playing back yesterday's "staged walkout" as well as edited calls from the voicemail.
KQKY Becomes 'Hits One Thru Six'
After 20 years of having listeners call NRG MEDIA Top 40 KQKY (HITS 106)/KEARNEY, NE "HITS ONE THRU SIX," KQKY cut their playlist dramatically. Their "six hits" included:
ALL-AMERICAN REJECTS "Gives You Hell" (Yes We aRe), FLO RIDA "Right Round" (the corner we will play it again), KELLY CLARKSON "Life Would Suck..." (without 'Hits One Thru Six'), SHINEDOWN "Second Chance" (each song gets more than nine lives), SOULJA BOY "Kiss Me Thru The Phone" (cussing), and LADY GAGA "Poker Face" (after 30 listens!)