102.7 Now Kicks Off In Las Vegas
April 1, 2009 at 12:42 PM (PT)
After a day of stunting (NET NEWS 3/31) BEASLEY/LAS VEGAS has flipped AC KFRH (102.7 FRESH-FM) to Top 40 as 102.7 NOW., featuring the most popular current artists, interactive website, social networking links via text, IM, FACEBOOK, TWITTER, MYSPACE, and more at 1027now.fm.
NOW launches with limited commercials, and a guaranteed 102 minutes of non-stop music after every commercial break, featuring artists like JUSTIN TIMBERLAKE, BEYONCE, T.I., LADY GAGA, KANYE WEST, BLACK EYED PEAS, RIHANNA and many others. Consultant BILL TANNER is assisting with the launch of 102.7 NOW, along with RADIOCRUNCH CONSULTING. Imaging is being handled by THE MIX GROUP, and the voice of NOW is JOE CRUISE.
BEASLEY/LAS VEGAS Market Mgr. TOM HUMM commented, "We are excited to bring a new contemporary station to the market that clearly fits the lifestyle of young adults. The addition of this format to the BEASLEY BROADCAST cluster of stations enables the company to offer a wider range of listeners to our valued advertisers while also expanding entertainment options for our listeners."
NOW PD SEAN LYNCH told ALL ACCESS, "We've seen explosive results for Top 40 radio in the first round of PPM markets, including BEASLEY's WRDW/PHILADELPHIA. With PPM arriving in LAS VEGAS this fall, NOW will be perfectly positioned to take advantage of the new methodology, and broaden the appeal of our LAS VEGAS cluster, including Classic Hits KKLZ, Country KCYE & KBET, and News/Talk KDWN.