West Palm Gets 'La Ley'
April 2, 2009 at 9:10 AM (PT)
The stunting ended at noon in WEST PALM BEACH (NET NEWS 4/1), and the market welcomes a new radio station on the 99.5 FM frequency. GLADES MEDIA, under the format development and supervision of SANTOS LATIN MEDIA rolled out WAFC ("LA LEY 99.5 FM, LA QUE MANDA EN WEST PALM BEACH).
"We are thrilled to bring LA LEY 99.5 FM to WEST PALM BEACH," commented GLADES MEDIA CEO ROBBIE CASTELLANOS. "Total countywide FM coverage for the Hispanic community has long been the goal of our company, and it is now a reality. LA LEY, 99.5 will be completely music driven, featuring only the best Regional Mexican music, 24 hours a day. Our audience can listen all over THE PALM BEACHES and hear the most popular songs in the Regional Mexican format. We have contracted the services of one of AMERICA's leading programming consultants JOSE SANTOS of SANTOS LATIN MEDIA, CORP. He will direct the programming of LA LEY and our entire Latin Radio Group."