Study: Teens Buying, Downloading Less Music
April 2, 2009 at 2:23 PM (PT)
Is there a music recession among teens? A recently released NPD GROUP report found that the 13-17-year-olds acquired 19% less music in 2008 than they did the previous year. That's acquired in the broadest sense; decreases were seen in CD purchases (26%), digital downloads (13%), peer-to-peer sharing (6%), even borrowing (28%).
The NPD report offers a few possible reasons or this phenomenon. One could be the teens' growing interest in non-terrestrial radio and streaming sites, as, 31% of the 4,000 teens surveyed say they listen to satellite radio, 46% are getting new music from social networks such as MYSPACE, and 52% are listening to online radio.
The survey found other possible reasons for the lessened interest in music. Almost a quarter of the teens cite budgetary concerns; almost as many expressed satisfaction with their current digital music collection as is, while nearly one-third haven't hear new music they wanted to buy.