Arbitron Inks Harmelin Media For PPM
January 31, 2006 at 1:46 PM (PT)
PHILADELPHIA-based HARMELIN MEDIA, one of the top 10 independent media firms in the country, has signed an agreement for the ARBITRON PORTABLE PEOPLE METER (PPM) ratings service when deployed in PHILADELPHIA.
HARMELIN MEDIA President MARY MEDER stated, "HARMELIN is proud to be among the first media agencies to embrace the PPM measurement technology. We believe the PPM will significantly enhance the measurement of radio audiences, enabling us to plan and purchase even more effective advertising campaigns on our client's behalf."
ARBITRON President, Sales And Marketing PIERRE BOUVARD said, "HARMELIN MEDIA has been closely involved with the PORTABLE PEOPLE METER since our first U.S. market trials in PHILADELPHIA in 2002. The endorsement of HARMELIN MEDIA is particularly gratifying, given this agency’s expertise in electronic measurement for radio."