Study: Streaming Reaches 42 Million
April 6, 2009 at 11:28 AM (PT)
The latest study conducted by ARBITRON and EDISON RESEARCH found that 17% of Americans aged 12 or over -- an estimated 42 million people -- listened to online radio in the past week. The size of the weekly online radio audience has more than doubled since 2005, when the weekly online radio audience was estimated to be 20 million people.
More details about consumer use of media and technology and radio's digital platforms will be presented during a free one-hour webinar, The Infinite Dial 2009, on APRIL 16th at 2PM ET. Among the topics covered in The Infinite Dial 2009:
* The ongoing growth in iPods and MP3 players -- and the segment of the population that is now fueling that growth
* Social networking sites and their impact on consumers
* The growth in usage of online video
* The latest on satellite radio and HD Radio awareness
Registration is free; however, seats are limited and we encourage you to act now. by clicking here. A replay will be available beginning on APRIL 17th.