Katz Touts Ando Webcast Metrics As Industry Standard
April 7, 2009 at 10:39 AM (PT)
KATZ ONLINE NETWORK and ANDO MEDIA are expanding the use of ANDO’s Webcast Metrics as the standard audience measurement platform. It will now be available to all national sales agents in the digital audio space.
In the last two years, KATZ ONLINE NETWORK has been the exclusive media representation firm using ANDO’s Webcast Metrics to measure online audiences. As of today, all sales agents will be able to use its real-time, server-based metrics, enabling the Internet radio industry to move toward a standard methodology on both the sales and buying side to measure digital audiences.
"We've been proud to be an innovator in the use of Webcast Metrics and we are delighted to continue working with ANDO MEDIA as this critical measurement tool becomes the industry standard for Internet audio," KATZ 360 Sales Pres. BRIAN BENEDIK said. "Our KATZ ONLINE team strongly believes in the server-based metrics model as our agency customers have seen the benefits on behalf of their clients. Opening the use of Webcast Metrics to the entire Internet audio universe will enable the ad-supported digital audio industry to grow exponentially."
"While digital audio is growing at a rapid pace, the establishment of an industry standard measurement platform is a critical step for the continuing evolution of Internet radio," ANDO MEDIA Founder/Chief Technology Officer JORDAN MENDELL said. "We are thankful to KATZ for its enormous help in deploying Webcast Metrics to the agency community and are excited for others to participate in our service."