Ando Partners With Targetspot
April 8, 2009 at 6:24 AM (PT)
ANDO MEDIA has partnered with TARGETSPOT to use ANDO's WEBCAST METRICS product to measure its online listening audience for advertising agencies.
"With TARGETSPOT's place as the largest online radio ad network and ANDO's position as the largest online radio metrics provider, this is a natural fit," said TARGETSPOT CEO DOUG PERLSON. "As the industry continues to grow, we thought it was important to join the 5,600 stations that use WEBCAST METRICS. It has always been important to us to provide advertisers and agencies with what they want, when they want it in regards to audience measurement. Advertisers using TARGETSPOT will continue to benefit from TARGETSPOT's technology platform's unique ability to measure final impression delivery as well as additional insights and engagement details for campaigns."