Entercom Chooses Enicent For Database Marketing
April 8, 2009 at 6:47 AM (PT)
ENTERCOM COMMUNICATIONS has chosen ENTICENT as its provider of database marketing tools across all of its web properties. ENTERCOM will utilize both STICKYFISH and ENTICENT's newest product, FAN CLUB.
"Database marketing is critical to our long-term strategy," noted ENTERCOM SVP/Digital SANDY SMALLENS. "ENTICENT has shown great thought leadership in this area and has an excellent reputation with our stations and their listeners. Their tools will not only give us a single database, but also enable us with survey, music testing, highly advanced contesting applications, and flash-based gaming. ENTICENT's ability to deliver both a points-based and non points-based solution was critical in our final decision"
"Obviously we are thrilled to expand our long relationship with ENTERCOM" said ENTICENT Pres./CEO CHRIS BELL. "ENTERCOM challenged us to be more than just the 'points guys' and our new FAN CLUB product proves that we are a full service loyalty provider."