P2P Qtrax Close To Launching
April 9, 2009 at 3:56 PM (PT)
QTRAX is introducing a U.S. preview of its ad-supported p2p music service that offers free and fast downloads of millions of songs, combined with extensive editorial coverage on all bands and artists. QTRAX incorporates branded advertising as a shared revenue stream with labels and artists. The company has signed licensing agreements with all the major labels, music publishers and leading indie titles.
"Over 95% of all digital music consumption may be illegal," QTRAX Pres./CEO ALLAN KLEPFISZ said. "The legal sites only offer free streaming. QTRAX offers free high quality downloads. Qtrax will monetize all digital plays by sharing advertising revenue and offers a content rich environment that delivers a clearly superior consumer experience to any of the popular pirate sites."
QTRAX is built on an ad supported delivery model that directs revenue back to artists and rightsholders. "We believe artists should be paid for their talent and our goal is to deliver on that promise every time a user listens to a QTRAX song," KLEPFISZ said.
The company will sell sponsorships and advertising to be displayed during both search and play. Users also will have the option to create playlists and share them with friends, as well as purchase music, tickets and related items via the QTRAX platform. The company anticipates launching at full capacity with portability to over 10 countries internationally in the next month or so, followed by a phased global roll out.