D.C. Will Get The Pulse
April 13, 2009 at 12:04 PM (PT)
MEGA MEDIA GROUP has signed a multi-year air lease agreement for WDCN-LP, on WASHINGTON, D.C.'s 87.7 frequency, with SIGNAL ABOVE, LLC, reports MARKETWIRE.COM. Under the terms of the agreement, revenue will be shared between the parties with certain minimum lease fees paid by MEGA MEDIA GROUP, INC.
PULSE87 will start broadcasting on WDCN during the 2nd quarter of 2009 to the WASHINGTON, D.C. market.
Commenting on the announcement, CEO ALEX SHVARTS stated, "This is another milestone for the growth and expansion of our PULSE87 brand. WASHINGTON, D.C. is the #9 radio market with annual billings in 2008 of $310 million. The diversity of the WASHINGTON, D.C. Market will work well for our unique lifestyle music format. We will continue to implement our business plan expansion by signing these revenue sharing agreements. These agreements allow us to enter markets without the upfront capital burden of purchasing frequencies. This strategy allows us to operate at a much lower cost of entry and achieve quicker returns to our bottom line. We continue in talks with other markets for similar opportunities."