MySpace Music U.K. Launch Nears
April 15, 2009 at 4:50 AM (PT)
MYSPACE MUSIC, the social network's ad-funded music service, claims it's still on target to launch a U.K. site this year despite a false start, reports NEW MEDIA AGE, which writes "The social network first started approaching ad agencies late last year with a view to signing up top brands to support a launch scheduled for the first quarter this year. Pres. COURTNEY HOLT distanced himself from steps which had been taken before his arrival in JANUARY, but admitted the social network may have jumped the gun and approached partners too early."
"I'm working on trying to make sense of a business that existed as a bunch of features," he said. "So we went silent while we brought in the right people. Perhaps we launched the business before we had the key stakeholders in place internally."
HOLT added that MYSPACE MUSIC will launch in "key international markets" in months. It went live in the U.S. in SEPTEMBER. "Most of the steps on the label side have been dealt with," he said. "We've taken active steps for international expansion. The product side is global, so we've done the work for the core offering wherever we go."