Liquid Compass Launches New Flash Player
April 15, 2009 at 3:51 PM (PT)
Streaming delivery network LIQUID COMPASS is launching its next generation LC Pro Flash media player with its broadcasters in CHARLOTTE, ATLANTA and SAN ANTONIO. The fully-functional Flash' player ties together the broadcaster's web, mobile, live/on-demand and video streaming initiatives.
Listeners to stations on the LIQUID COMPASS Streaming Network now will have the ability to sort through videos, last played songs, search through other stations or side channels on their group/network, send the station's stream to their mobile devices, view the station's home page, and more. The new Flash media player incorporates both AIRKAST TUNEKAST and ANDO MEDIA Targeted Ad Injector ad insertion technology as a fully-integrated mobile media platform.
"We are delighted to partner with LIQUID COMPASS and provide its broadcasters with a comprehensive, fully-integrated mobile solution," AIRKAST CEO LARRY LEUNG and ANDO MEDIA EVP/GM PAUL KRASINSKI said. "The innovative LC Pro Flash media player will enhance the listening experience and, at the same time, allow radio stations and their advertisers to extend their reach to highly mobile audiences anywhere.'
"Our goal with this player is to provide an intuitive streaming experience that allows listeners to access their favorite stations anywhere they want, while giving radio stations a mechanism to transform their digital revenue potential," LIQUID COMPASS CEO ZACKARY LEWIS said.