99X/Atlanta Returns To Terrestrial Radio
April 16, 2009 at 3:39 PM (PT)
ALL ACCESS has learned that CUMULUS is returning the Alternative format and programming, currently heard exclusively at 99X.com, to terrestrial radio, tomorrow (4/17). The 99X.com programming will be heard on FM translator W250BC at 97.9/RIVERDALE, GA with 250 watts at just over 1000 feet, under 99x.com PD BJ KINARD.
KINARD told ALL ACCESS, "The signal is amazing. We're going to brand this as 99X at 97.9. I'm an ATLANTA native and this station is the reason I got into radio. It's thrilling to take the thousands of folks who still listen to us daily on 99x.com, and offer them another way to hear our programming."
CUMULUS SVP/Programming JAN JEFFRIES added, "We made a promise to bring 99X back to terrestrial radio last year, and we have done it. This is a very exciting time for us -- and we know that the audience will be equally as excited about this."