Worldnow And Redlasso Join Forces
April 17, 2009 at 12:05 PM (PT)
WORLDNOW has announced a partnership agreement with REDLASSO that will create new potential revenue opportunities in content monetization for WORLDNOW local media clients through a new syndication model. The REDLASSO online platform, featuring its branded media player, offers registered users the ability to search content and create their own customized clips to use and embed within their blogs or Web-based articles using REDLASSO’s online editing tools.
In making the announcement, WORLDNOW CEO GARY GANNAWAY stated, "The list of ways to consume video today is as long as it is varied. This partnership offers our local customers the opportunity to take advantage of concurrent crowd source-based syndication opportunities that enable bloggers and niche publishers to self-produce and self-program video content from WORLDNOW’s network of local television, radio, and newspaper sites. We’re delighted to be partnered with Redlasso as their proven technology includes features that satisfy the needs of our customers to distribute premium, branded content in a manageable way."
For more information please visit www.WorldNow.com.