Entercom Pledging Greener
April 20, 2009 at 9:49 AM (PT)
ENTERCOM has launched their 1 THING GREEN PLEDGES program, a corporate sustainability initiative designed to reduce the company’s environmental impact and further its commitment to good corporate citizenship. he program builds on the foundation of ENTERCOM’s existing 1 THING platform, an environmental awareness campaign that provides employees, listeners and business partners with ways to start living greener lives.
In a press release, ENTERCOM Pres. and CEO DAVID J. FIELD commented, "We can make a difference, and therefore we must. And if we do it right, we can run our business more efficiently, we can partner with like-minded customers, we can have a healthier workplace and we can significantly reduce our impact on the planet."
The 1 THING GREEN PLEDGES program incorporates the roll-out of various green practices at all ENTERCOM facilities. These practices include the use energy-efficient lighting systems; the exclusive use of 100% post consumer waste recycled paper (PCW); paper-saving systems to reduce overall paper consumption; and recommended energy-efficient practices for electronic office equipment.
In addition, company radio stations will produce and air locally-focused GREEN TIP spots, voiced by station personalities who are sustainability stewards in their own communities. As part of its corporate sustainability initiative, ENTERCOM is pledging a $1 million advertising grant to three leading environmental organizations. Additionally, each of ENTERCOM's 23 markets will designate its own local environmental partner, which will also receive a grant of advertising time.