Arbitron Will Reissue Atlanta Data
April 21, 2009 at 4:46 AM (PT)
ALL ACCESS has learned that ARBITRON will have to reissue the most recently released ATLANTA data. The reissue is expected on THURSDAY APRIL 25th, and will include the FEBRUARY book and three weeks in MARCH.
Apparently there was an issue with RADIO ONE Urban AC simulcast WAMJ/WUMJ (MAJIC 107.5 and 97.5), being credited properly for both signals.
Arbitron Contacts Stations
A note was sent to subscribers, explaining "Estimates reported for WPZE-FM reflected listening to WPZE-FM at 97.5 from FEBRUARY 5th through FEBRUARY 14th, and at 102.5 from FEBRUARY 15th through MARCH 4th.
"Estimates reported for WAMJ-FM reflected listening to WAMJ-FM at 102.5 from FEBRUARY 5th through FEBRUARY 14th, and at 107.5 from FEBRUARY 15th through MARCH 4th. Estimates were not reported for WJZZ-FM, as the station had signed off the air prior to the close of the FEBRUARY report period.
"Audience estimates were appropriately reported for WPZE-FM and appropriately omitted for WJZZ-FM.
"Estimates for WAMJ-FM, however, were not appropriately reported, as these estimates did not include listening to Total Line Reporting partner WUMJ-FM. As WAMJ-FM and WUMJ-FM simulcasted 100% of the time both stations were on the air (and continued simulcasting throughout the MARCH report period), these stations were eligible for Total Line Reporting. Consistent with the request made by WAMJ-FM and WUMJ-FM prior to the processing of FEBRUARY estimates, audience estimates reported under the call letters WAMJ-FM should have included combined estimates for WAMJ-FM and WUMJ-FM.
"Revised FEBRUARY 2009 ATLANTA audience estimates -- in which combined audience estimates for WAMJ-FM and WUMJ-FM are reported (under the call letters WAMJ-FM) -- will release on THURSDAY, APRIL 23, concurrent with the release of audience estimates for the March 2009 report period."
In MAY 2008 (NET NEWS 5/7/08) ARBITRON had incomplete weeklies for APRIL 2008, Week 2 data in HOUSTON, and had to reissue. Also in that market, in AUGUST, 2007, ARBITRON reissued the weekly HOUSTON PPM data for JULY 26th-AUGUST 1st, 2007 because of a data processing error that caused the records from approximately 200 in-tab panelists to be excluded from the data set used by ARBITRON's software.