Broadcast Electronics Adds iTunes Twitter Twist
April 21, 2009 at 9:12 AM (PT)
During a demo at the NAB, BROADCAST ELECTRONICS showed how it is enabling broadcasters to send "tweets" of song info and iTUNES tags to iPOD TOUCH, cell phone and PC devices.
The demo showcased BE's new TWITTER plug-in application for its THE RADIO EXPERIENCE (TRE) data management system, which is used in radio studios to generate and schedule text for readout on text-enabled radios and websites. With this new application, radio stations are able to bring song selection and acquisition to mobile platforms using the micro-blog social network. You can follow the realtime NAB demo online at www.twitter.com/wnab.
BROADCAST ELECTRONICS VP/Studio Systems RAY MIKLIUS said, "This is big. It essentially means that song tagging is no longer limited to the desktop or an expensive receiver. Any iPHONE, iPOD TOUCH, PC or MAC can not only tag music, but purchase it on the spot. Until now, tagging songs played over the air for purchase later through APPLES's iTUNES had been the exclusive function of radio receivers incorporating HD RADIO technology."