Arbitron: MRC Renewal Of Diary Accreditation Still To Come
April 22, 2009 at 2:34 PM (PT)
ARBITRON has clarified comments it made during its first-quarter 2009 earnings call on APRIL 21st about the MEDIA RATING COUNCIL accreditation status of its diary-based radio ratings services. While the diary service is currently accredited, the MRC did not take a vote in its first-quarter meeting regarding accreditation renewal.
The MRC has indicated that the latest audit of ARBITRON's diary-based services remains in process and a vote on accreditation renewal is expected to occur later this year. In a related matter, ARBITRON offered no new information regarding MRC accreditation of other PPM markets.