John Sykes Joins Project Playlist As CEO
April 24, 2009 at 3:19 PM (PT)
Music-sharing site PROJECT PLAYLIST just got an "instant dose of credibility," writes THE WASHINGTON POST "in the music industry with its new CEO: MTV Networks veteran (and MTV co-founder) JOHN SYKES. SYKES is replacing OWEN VAN NATTA, who has joined MYSPACE. VAN NATTA will continue as an advisor to PLAYLIST."
"SYKES spent more than 25 years with MTV Networks. He started in programming, served as President at VH1, and most recently, worked on a number of broadband projects (including a co-branded cable service with Comcast). But he left last year after parent company VIACOM shifted resources away from those initiatives.
"With PLAYLIST, SYKES gets to 'go digital' in a more concrete, meaningful way; his ties to record label execs could help the music-sharing site broker better track licensing deals, and also help smooth negotiations with the RIAA, WARNER MUSIC GROUP and UNIVERSAL (they've been suing PLAYLIST since last APRIL).
"JOHN was a pioneer of the MTV revolution that forever changed the music industry landscape by giving fans a whole new way to discover and enjoy music," said PLAYLIST Chairman BOB ZANGRILLO. "PLAYLIST looks forward to leveraging JOHN's tremendous track record operating media businesses and deep relationships in the music industry as it builds out the world's premier social media service."
"Creating and sharing playlists has become a phenomenon in our culture," SYKES said in the announcement. "With over 43 million registered users, PLAYLIST is the #1 site where fans go to discover, share and enjoy their favorite music. Leveraging our newly forged partnerships with the music community, we can now offer consumers deep access to their music and provide the industry with powerful new revenue streams."