Foneshow, Ando Media Ink Partnership
April 29, 2009 at 11:48 AM (PT)
Radio-content-for-cell-phones provider FONESHOW has inked a deal with ANDO MEDIA to allow content publishers and broadcasters using FONESHOW to use ANDO's AD INJECTOR system to create and stream targeted brand and sponsor messages, and track the influence and reach of their ads.
"With the addition of ANDO MEDIA's AD INJECTOR, FONESHOW will be able to provide content publishers with a full-service product that enables them to publish and monetize their programming to any cellular phone," said FONESHOW Founder/CEO ERIK SCHWARTZ. "This is part of our continuing effort to provide the radio industry with a mobile application that boosts their non-traditional revenue, as well as adding an additional level of service."
"As mobile continues to be an important way for consumers to engage media, we believe that FONESHOW provides a new opportunity for them to access information," said ANDO EVP/GM PAUL KRASINSKI. "ANDO is excited to assist FONESHOW and grow the AD INJECTOR product to serve the mobile world. This is a great time for both ANDO and FONESHOW, the opportunity to broaden our scope to mobile will further our ability to be the standard in 3rd party audience measurement."