Steve Herman, Joey Scoleri Join Live Nation
April 29, 2009 at 4:16 PM (PT)
LIVE NATION has named STEVE HERMAN Pres./Artist Services and JOEY SCOLERI SVP/Tour Marketing/Promotion, North American Music. HERMAN oversees LIVE NATION’s artist services group, now known collectively as Artist Nation Merchandise/Online as well as Music Today and Tour Design. SCOLERI will ensure that LIVE NATION creates and delivers breakthrough marketing initiatives for national touring artists which compel fans, benefit the artist and maximize ticket sales.
Previously, HERMAN was CEO/NORTH AMERICA for The Agency Group; he co-founded the concert promotion company CORE AUDIENCE ENTERTAINMENt in 1998, which was acquired by SFX ENTERTAINMENT in 2000. As first reported, SCOLERI came aboard LIVE NATION almost two months ago (NET NEWS 3/5). He previously was VP/Promotion & Sports Marketing at HOLLYWOOD RECORDS.