Centricity To Offer Lanae Hale Debut For Free
April 30, 2009 at 5:14 PM (PT)
CENTRICITY MUSIC is offering free copies of its new artist LANAE HALE's debut project "BACK & FORTH" in nearly 600 CBA bookstores across the country. The promotion begins on MAY 19th and lasts until MAY 23rd or while supplies last. The free copy will be available to any consumer that makes a CD purchase of any artist that week and will be on a first-come, first-serve basis. CENTRICITY is making 30,000 copies available for giveaway at retail and through digital downloads.
“We believe that LANAE’s new CD "BACK & FORTH" is an amazing record that people will flip over when they hear it and hopefully, they will be telling their friends about it. When we started talking about building awareness and a fan base for LANAE we were challenged to think outside the box. When someone said, ‘Hey, why don't we give it away for free,’ we all laughed that uncomfortable laugh. Then we said, ‘Why not?’ It’s crazy to plan on giving a record away for free for a week, but again why not?" said CENTRICITY VP/Sales and Marketing STEVE FORD.
CBA stores involved in the promotion include FAMILY CHRISTIAN STORES nationwide, LIFEWAY CHRISTIAN stores nationwide, CHRISTIAN SUPPLY in the NORTHWEST and SPARTANBURG, SC, MARDEL in the MIDWEST, NORTHWESTERN in MINNESOTA, COOK in CANADA, CEDAR SPRINGS and SALT SHAKER in KNOXVILLE, TN, and in the CAROLINAS, BAKER BOOK HOUSE and KREIGEL in MICHIGAN, HEARITFIRST.COM, NEWRELEASETUESDAY.COM, JESUSFREAKHIDEOUT.COM and MUSICCHRISTIAN.COM.