WSJ: Sirius iPhone App Has Listeners Excited
May 6, 2009 at 4:49 AM (PT)
THE WALL STREET JOURNAL writes "GARRETT HUFFMAN of SAN FRANCISCO loves the SIRIUS satellite radio that came with his VOLKSWAGEN JETTA so much that he would like to get another one for his waterskiiing boat.
"But the 31-year-old says he's going to hold off until he can get the new SIRIUS -PHONE application, which SIRIUS XM has promised to launch in the next few weeks. Compared to buying and installing a SIRIUS satellite radio on the motorboat, 'that would save me money,' says HUFFMAN, a shipping manager for CHEVRON CORP.
"In releasing the new application, which will allow customers to stream satellite radio over their IPHONES, SIRIUS XM appears to be tacitly conceding that the satellite-delivery system that once was cutting edge now has competition far beyond what its founders imagined. SIRIUS must prove it can hold its own in a world where cars have iPOD jacks and phones can go online, allowing people to stream free music stations. And cars, where many people do most of their radio listening, are expected increasingly to have built-in Internet access."
Read the full article here.