1540 AM New Home For ESPN Deportes Radio In Dallas
May 13, 2009 at 11:42 AM (PT)
ESPN DEPORTES RADIO will move from its present LMA operation on JAMES CRYSTAL RADIO's KNIT-A/DALLAS to crosstown LIBERMAN BROADCASTING KZMP-A on JUNE 1st. The stations will simulcast for an indefinite amount of time, and the station will also continue to air on the HD-2 multicast channel of ESPN Sports KESN (103.3 ESPN). KZMP presently simulcasts Ethnic (South Asian) KZMP-F (RADIO SALAAM NAMASTE).
"We are extremely pleased and proud that we were able to upgrade the reach of ESPN DEPORTES RADIO to a full-market signal in the DALLAS/FT. WORTH market," said VP/GM PETE DITS. "We currently reach DALLAS COUNTY, and the new signal on 1540-AM KZMP will allow us to reach the entire market with exclusive coverage geared toward the Hispanic sports fan."