Broadcast Architecture Ups Steve Wiersman And Lorraine Bergman
February 6, 2006 at 3:22 PM (PT)
BROADCAST ARCHITECTURE announces the promotions of STEVE WIERSMAN to VP/Programming and LORRAINE BERGMAN to Dir./Programming. Previously WIERSMAN and BERGMAN were Dir./Programming and MD, respectively.
BA President ALLEN KEPLER states, "If you want to know the impact that both STEVE and LORRAINE have in the Smooth Jazz format just ask our 30+ clients who work with them on a weekly basis. Our Smooth Jazz team, led by our Sr. VP RAD MESSICK is the finest in the industry and these appointments are a mere reflection of the accolades that STEVE and LORRAINE deserve."
"These are exciting times for Smooth Jazz," said WIERSMAN. "More than ever, the future is now as the format continues to grow and develop. I look forward to continuing to work closely with PDs and GMs across the country as we continue to achieve and maintain ratings success. On a personal note, this job continues to be the most challenging and rewarding professional experience of my career and I thank ALLEN and RAD for their support and encouragement."
BERGMAN said, "The Smooth Jazz format continues to evolve and develop as any heritage format will do and BA is on the forefront of these changes. It’s rewarding to be working with ALLEN, RAD, and STEVE as we continue our partnership with the many GMs, PDs, and MDs in the Smooth Jazz community across the country."