Mobile Xpress Messenger Gets Enhancements
May 27, 2009 at 12:22 PM (PT)
TRITON DIGITAL MEDIA has enhanced its SMS mobile marketing solution, MOBILE XPRESS MESSENGER, with new intelligent keyword functionality that now enables any radio listener to instantly and directly engage with the station via their mobile device. Now listeners can participate in on-air mobile promotions without having to first sign-up via the station website. This new functionality will be offered to all new a nd current affiliates of MOBILE XPRESS MESSENGER.
"This new functionality greatly improves stations’ abilities to create multiple touch points of engagement with their audiences without the expense of a dedicated short code and without requiring listeners to first opt-in via the station website," said COO MIKE AGOVINO. "Now any listener can choose to respond to direct-response offers, participate in polls, enter contests, or join the station’s mobile database directly and instantly through their handset. This creates value for our affiliates through greater audience participation and engagement to drive ratings and revenues."