OFCOM Proposes UK Station Sponsorship Rules
February 8, 2006 at 6:27 AM (PT)
OFCOM is proposing that advertisers be able to sponsor entire radio and TV stations in the UK, a situation presently against the UK's broadcasting rules. The proposal is intended to offer an alternative to spot ads as a way to combat technological innovations and other factors that have rendered spots less effective and more easily avoided.
The plan would have exceptions that would ban such channel sponsorships on news or current affairs channel, and would ban certain advertisers from certain programming, including preventing alcohol or gambling sponsorship of children's programming. TV product placement would continue to be banned under the plan.
Comments on the proposal are due MARCH 20.