Ando Media and The Ad Council's New Partnership
June 2, 2009 at 3:36 PM (PT)
ANDO MEDIA and THE AD COUNCIL announced they will work together in providing radio spots to streaming radio stations via a new web platform which will be available to ANDO MEDIA clients through there ANDO console. PSAWire will be available starting JUNE 2009 and will provide broadcasters the opportunity to preview and insert ads.
"We are looking forward to our partnership with ANDO MEDIA, which will help further the reach of our radio PSA's online," EVP TIM DAVIS said. "And provide the data necessary to report the support received from streaming radio stations for the first time."
"We are pleased to have developed a system in conjunction with the AD COUNCIL which provides an automated way for stations to opt into PSA campaigns," ANDO MEDIA Pres./CEO ROBERT J. MACCINI said. "And have them automatically run, saving time, energy and manual distribution of these campaigns to stations."