ESPN Radio Signs Multi-Year Deal With Nielsen
June 4, 2009 at 4:51 AM (PT)
THE NIELSEN COMPANY announced several new clients for its radio measurement service in the U.S., due to launch in AUGUST 2009.
ESPN RADIO has agreed to a multi-year subscription to NIELSEN’s radio measurement in 51 markets, joining previously announced clients CUMULUS RADIO and CLEAR CHANNEL RADIO.
In addition, SCHNUCKS CREATIVE SERVICES in ST. LOUIS and MERIDIAN-CHILES in LEXINGTON have signed up for NIELSEN radio ratings:
"ESPN is proud to participate in the launch of the NIELSEN radio service," said ESPN VP/Audio Research and Special Projects Dr. TOM EVANS. "We have a long history of supporting innovative research and look forward to reviewing the first set of audience data when it is released in AUGUST."