Sony Joins UMG ON VEVO
June 4, 2009 at 2:42 PM (PT)
SONY MUSIC ENTERTAINMENT has joined UNIVERSAL MUSIC GROUP by offering its content on VEVO, the new premium music video and entertainment service conceived by UMG and powered by YOUTUBE. VEVO will blend music content with YOUTUBE’s video technology and user community.
Content can be accessed through a newly created VEVO channel on YOUTUBE, on VEVO.com, and through a special VEVO branded embedded player.
"We are delighted that SME has joined us in this exciting new service that will further transform premium music content into a legitimate commercial enterprise that benefits fans, artists and advertisers,"UMG Chairman/CEO DOUG MORRIS stated. "VEVO will harness the power of the enormous traffic generated by YOUTUBE and direct it to a dynamic destination created specifically for consumers and advertisers alike."
"We are excited to be participating in VEVO with UMG," SME CEO ROLF SCHMIDT-HOLTZ said. "SME is committed to delivering the best possible music experiences to consumers and with VEVO, we share a common vision of offering music videos and other premium video content from some of the world’s greatest artists in an attractive, clean and intuitive environment that appeals to fans and advertisers alike. We look forward to working with VEVO to develop a first-class destination that will attract a massive online audience from day one, boast some of the most desirable demographics on the Web and develop new and innovative ways to monetize music video."