Flint Given Free Airtime In Ottawa
June 5, 2009 at 5:21 AM (PT)
Two OTTAWA radio stations are giving $60,000 in free airtime to the tourism bureau in FLINT, MICHIGAN, their way of making peace with residents of the town who were angered after the stations ran ads comparing today’s OTTAWA to FLINT in the late 1980s, reports THE OTTAWA CITIZEN. "The spring ad campaign for LIVE 88.5 and HOT 89.9 was intended to cheer up OTTAWA residents about the local economy, and reassure consumers to get them spending.
"The campaign, known by the tagline 'This Ain’t FLINT,' compared OTTAWA to FLINT, which suffered massive layoffs in the auto industry 20 years ago. The radio and bus shelter ads drew visitors to a website with a short video about life in OTTAWA compared life in FLINT in 1989, as well as news articles on the economy and links to websites for the stations and the advertising agency that created the campaign.
"The stations received thousands of angry e-mails from FLINT residents who didn’t see the point of comparing a struggling manufacturing town to a national capital city. Now the stations, owned by NEWCAP RADIO, are giving the FLINT Area Convention and Visitors Bureau equal time and prominence to the This Ain’t FLINT ads -- for free.
LIVE 88.5 and HOT 89.9 GM SCOTT BRODERICK says both sides have been able to benefit from widespread attention that included local and national media coverage on both sides of the border."